Bigcommerce offer in a few words
Bigcommerce offer presentation
A high price?
Design & Templates
Templates editor – Themes structure & customisation
Style editor – for an easy customisation of your e-commerce website
Advanced modification of a theme’s structure on Bigcommerce
Pages editor – How do you add a page and write some content on Bigcommerce?
Our test seems to result in the conclusion that Bigcommerce is one of the optimal ‘all-in-one’ creation solutions for the small and medium e-commerce websites. Indeed, Bigcommerce provides a very simple system that allows one to easily start an online business, in a few days, with a simple customization of your template and the provision of high-quality pre-integrated tools. It also offers the e-retailer a real control with the possibility of fully managing his products catalogue or of modifying the code of his themes or pages without constraint. The weakness of the blog editor, the templates’ quality – compared in particular to Shopify – or the App Store’s current lack of depth are the main barriers to its adoption.
The page creation tool is basic but still satisfactory. You only have to indicate the title and write the contents of the page you want to publish.
Focus on the basic options: addition of a product and creation of a catalogue on Bigcommerce
An integrated set of essential tools
Another real advantage. Unlike many other e-commerce solutions, Bigcommerce offers complementary modules directly integrated into the software, the “Built-in tools”, since the creation of your website. Included in the price of your plan, they will be really indispensable to implement, analyse or control your business. These advanced tools especially allow the implementation and the monitoring of web marketing activities on your website:
- Promotion rules : a feature that will allow you to create a first type of promotional offers in the form of rules, such as the most classic one ‘buy 2, get 1 free’.
- Banners : tool for adding promotional links and images through your e-commerce website.
- Coupons : tool for adding promotional codes such as percentage discounts, included shipping costs or an amount in € on the order’s total amount if a minimum purchase is performed.
- Abandoned basket recovery : this advanced feature is available through the Silver formula and allows you to re-target all the prospects which have abandoned your conversion tunnel without getting to place an order via e-mail. In other words, you can automatically reconnect by means of an e-mail, for example via coupons, with the users who left your payment process without performing any transactions – that is to say more than 70% of baskets – in order to encourage them to change their mind- 15% of them on average would do so, according to Bigcommerce.
- Analytics : the analytics solution seems quite basic, but it allows you to have a simple and ‘Real Time’ monitoring of your activity (number of placed orders and visits, generated revenues, etc.), a detailed analysis of the conversion tunnel (number of abandoned orders, revenues left inside the basket, etc.) and of the consumers (percentage of new consumers, etc.)
The application store – a weak link?
Other features of the Bigcommerce software
Blog: a real lack?
Support and community: the best of the class?
24/7: A very responsive and quality customer support
Bigcommerce University: video-lessons adapted to your problems
Offers & prices
Back on the 3 proposed formulas: Standard, Plus & Pro plan.
- Standard Plan – $ 29.95 / month: The monthly basic subscription is quite expensive but includes more possibilities in terms of storage, for example with almost 3 GB available against 1 GB for other softwares. There are other restrictions: no consumer segmentation or parallel sales integration on eBay or Google Shopping. It has to be noted that the 1,5% commission on each transaction does now no longer exist. Finally, a free 15-day trial allows you to have a first insight into the opportunities associated with this subscription.
- Plus Plan – $ 79,95 / month: New features are offered such as unlimited storage, anti-fraud analysis tool or the storing of the abandoned customer cart at the time of their future visits.
- Pro Plan – $ 199,95 / month: Assignment of an e-commerce expert and possibility of migrating data to other platforms.
- Enterprise: If you think you have even more needs than what the Pro Plan offers, you can contact the Sales team to discuss with them.
|Design||Yes||Bigcommerce first proposes free templates that seem to be versatile for different types of activities, and the design remains of good quality. One hundred charged themes, with a responsive design, are also available. You will definitely find what you are looking for. The style editor allows one to get a very easy customization (colours, font …) and Bigcommerce puts no obstacles to more advanced changes in HTML / CSS.|
|Page Editor||Yes||The interface is very intuitive and the page editing tool is easy to use with a set of very rich functions. To go further, the advanced mode allows one to manually modify the code on each page.|
|Contact form||Yes||It is definitely possible to create a form via Bigcommerce, with all the parameters required for such a feature.|
|Widgets||Yes||The application store includes one hundred apps which are varied and compatible with those of the pre-integrated tools kit, but often charged.|
|E-Commerce||Yes||Bigcommerce provides a kit of essential tools, free and pre-integrated into the menu. From SEO to marketing and with a passage through analytics, this really is one of the solution’s strong points, which especially includes the ‘Abandoned Cart Notifications’ feature starting from the basic offer.|
|Blog||Yes||Bigcommerce proposes not many functionalities to set and customize its blog, there is in particular no possibility of classifying its items into categories.|
|Customised domain name||Yes||The set of formulas on Bigcommerce allows you to choose a customised domain name, or even offers the possibility of using a domain name that you own.|
|Disk space||3 GB||Starting from the Silver Plan, the disk space is already consistent, with almost 3 GB granted. A true advantage with respect to other solutions that often begin with 1 GB.|
|Support||Yes||Definitely the best of the class on the market. Even though the support is only available in English, it is highly developed and responsive. The e-commerce consultants are reachable 24/7 via e-mail, live chat and telephone. Bigcommerce University gives you access to a series of well-made video tutorials adapted to the solution. Finally, the Bigcommerce forum includes posts on the set of expected themes (customisation, marketing, technique…)|